ICE AGE ICE PALACE OPENS FOR THE HOLIDAYS AT INTERNATIONAL PLAZA


Posted Nov 8th, 2012

                                                           

CONTACT:    

Nina Mahoney

Marketing and Sponsorship Director

International Plaza and Bay Street

813-342-3780

nmahoney@taubman.com

 

 

FOR IMMEDIATE RELEASE

 

 

ICE AGE ICE PALACE OPENS FOR THE HOLIDAYS AT INTERNATIONAL PLAZA

and Twentieth Century Fox Home Entertainment Partner to Bring Immersive and Interactive Experience to Life

 



Tampa, Florida, November 8, 2012 - - This holiday season, visitors to International Plaza are in store for some cool family fun when they step inside the center’s spectacular holiday Ice Age Ice Palace.  Visitors to the Ice Age Ice Palace can enjoy footage from the biggest family holiday release, ICE AGE: CONTINENTAL DRIFT, debuting on Blu-ray™ and DVD on December 11.

 

The Ice Age Ice Palace display at International Plaza is now open and features a 30-foot ice dome with falling snow, a light show and, new this year, the beloved prehistoric herd from ICE AGE: CONTINENTAL DRIFT.  Interactive globes will showcase Scrat on his endless mission to catch his precious acorn, while the whole ICE AGE herd is adrift on an iceberg in pirate waters.  Families can measure their prehistoric heights against Sid and Diego, go paw-to-paw with the herd and track down Scrat’s missing acorns throughout the palace.  The high-seas adventure culminates with a visit to Santa and a special ICE AGE gift, along with the exclusive option to pre-order ICE AGE: CONTINENTAL DRIFT on Blu-ray™ and DVD.

 

“The Ice Palace is the highlight of the holidays at our center, and there is hardly a more perfect film to showcase in our Ice Palace than the newest ICE AGE,” says Nina Mahoney, Marketing Director for International Plaza.  “We are thrilled to partner with Fox Home Entertainment to feature this popular family film.”

 

“We are incredibly proud of the success of ICE AGE and are constantly looking for new ways to bring the characters and stories to life,” said Mary Daily, President of Worldwide Marketing & CMO for Twentieth Century Fox Home Entertainment.  “Our partnership with International Plaza allows us to engage with families during the Holiday season in ways we never imagined before for the franchise.”

 

                        International Plaza and Bay Street, an enclosed, two-story regional shopping center with an adjacent outdoor lifestyle center, is located on the southeast edge of the Tampa International Airport. It features 200 specialty stores and 15 restaurants, plus Neiman Marcus, Nordstrom, Dillard’s and Renaissance Tampa Hotel International Plaza. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday, 11 a.m. to 6 p.m. Sunday. Restaurant hours vary. For additional information, visit www.shopinternationalplaza.com.

 

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